Fashion sales channels are diversifying, and while the choices of end users such as conventional department stores, fashion malls, retail stores, online shops, and SNS are increasing, the choices of products themselves are not increasing. I noticed a friend's words, "If you buy only the products, you will soon become a red ocean and become a price competition ...". We launched [Raise Lab] with the desire to create original products for each shop and to create an environment where it is easier and closer to launching a brand. Raise has the meaning of "growth" and "rise", and I would like to continue my research every day as a partner company where all the people involved can continue to grow together.